Jake Burton Meets Rice
Aspen, CO
Taken 1/27/2007
There I am chillin' and checking things out at the Burton booth. The previous day I was wondering if Jake Burton comes to things like the X Games. He's such a high profile person and leads the entire snowboard industry. Then out from the Burton booth comes Jake Burton in his snowboard gear headed to the lift. Crazy, Jake Burton could be heli-boarding anywhere in the world and here he is snowboarding at Aspen on the busiest day of the year standing in the ridiculously long lift line? Another dream, within a dream, within another dream. I've been wanting to meet Jake Burton since I bought my first Burton Twin 149 when i was fourteen. To see him riding there when it's so busy showed me how much he loves to ride, which is what it's all about. He keeps it real. This is why Burton has done so well, this is how he understands what riders want, this is why one day he'll be looking at my resume.
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